ITV Studios

Copywriting / Tone of Voice

When it comes to promoting key documentary and nature programmes, ITV Studios requires first-rate copy that can be used across both online and print marketing collateral.

We work our wordsmith magic to transform show producer’s notes into attention grabbing tag lines and perusal-worthy paragraphs – all whilst adhering to the ITV tone of voice and precise word counts. The copy is a vital part of communicating the unique selling points of top rated TV shows to an international buying audience at the annual MIPCOM and MIPTV expos.

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